Supplement subscription brand Binto needed a pouch design for the release of Mates, a new kit containing a one-month supply of pre-dosed supplements geared towards supporting male fertility health.
As the first of the company’s products geared specifically towards men, the goal of the packaging was to incorporate Binto’s established branding elements into a design more aligned to a masculine aesthetic.
In order to guide new users through best use practices,
a branded tri-fold pamphlet was designed to include in all Mates™ orders.
Binto wanted to spread the word to health providers & doctors’ offices, too –
a pamphlet focused on educating health providers on the benefits of Mates™ was designed to encourage more awareness of the brand, particularly in healthcare settings.
